Cases
Yas Island, Abu Dhabi
Objective:
Develop social media channels targeting the Russian-speaking audience of Yas Island
Attract visitors from CIS countries to the island
What was done:
Created Russian-language social media accounts to engage a new Russian-speaking audience with the brand
Developed a strategy to drive traffic to the profile
Launched advertising campaigns on META platforms
Collaborated with popular influencers to promote Yas Island
Began collecting and publishing UGC (User-Generated Content)
Posted trendy and high-reach Reels
Designed a Russian-language website, set to launch soon
Results:
Total Reach:
12,873,116
New Followers:
3,000
in 3 months
Average Daily Reach:
138,600
7MARCH
2025-07-17 12:40