Objective:
What was done:
Results:
- Develop social media channels targeting the Russian-speaking audience of Yas Island
- Attract visitors from CIS countries to the island
What was done:
- Created Russian-language social media accounts to engage a new Russian-speaking audience with the brand
- Developed a strategy to drive traffic to the profile
- Launched advertising campaigns on META platforms
- Collaborated with popular influencers to promote Yas Island
- Began collecting and publishing UGC (User-Generated Content)
- Posted trendy and high-reach Reels
- Designed a Russian-language website, set to launch soon
Results:
- Total Reach: 12,873,116
- New Followers: 3,000 in 3 months
- Average Daily Reach: 138,600
