Topor Barbershop Dubai

Social Media Campaign

Objectives:

First Russian-speaking Barbershop in Dubai
Create photo and video content for account
To increase engagement and current audience loyalty in Instagram
To attract new customers to the barbershop
To increase the number of Instagram followers

What was done:

Creating an editorial and content plan
Development of unique visual concepts for clients
Development of Influence mechanics - interview, raffles
Targeted advertising campaigns launch - special offers for new customers
Сollaborations with other brands (online and offline)

Results:

1,5k followers from engagement from Influence campaign
197 requests for haircuts, 776 account conversions, 125.931 impressions
+21.2% interactions with stories, +47.6% interactions with reels
+19.2% increase in followers

2023-09-08 14:25