Cases

Topor Barbershop Dubai

Social Media Campaign

Objectives:

  • First Russian-speaking Barbershop in Dubai
  • Create photo and video content for account
  • To increase engagement and current audience loyalty in Instagram
  • To attract new customers to the barbershop
  • To increase the number of Instagram followers
What was done:

  • Creating an editorial and content plan
  • Development of unique visual concepts for clients
  • Development of Influence mechanics - interview, raffles
  • Targeted advertising campaigns launch - special offers for new customers
  • Сollaborations with other brands (online and offline)
Results:

  • 1,5k followers from engagement from Influence campaign
  • 197 requests for haircuts, 776 account conversions, 125.931 impressions
  • +21.2% interactions with stories, +47.6% interactions with reels
  • +19.2% increase in followers
2023-09-08 14:25