Social Media Campaign
Objectives:
- First Russian-speaking Barbershop in Dubai
- Create photo and video content for account
- To increase engagement and current audience loyalty in Instagram
- To attract new customers to the barbershop
- To increase the number of Instagram followers
What was done:
- Creating an editorial and content plan
- Development of unique visual concepts for clients
- Development of Influence mechanics - interview, raffles
- Targeted advertising campaigns launch - special offers for new customers
- Сollaborations with other brands (online and offline)
Results:
- 1,5k followers from engagement from Influence campaign
- 197 requests for haircuts, 776 account conversions, 125.931 impressions
- +21.2% interactions with stories, +47.6% interactions with reels
- +19.2% increase in followers