To increase engagement and current audience loyalty in Instagram
To brand and hotel awareness
To increase the number of Instagram followers
To create a convenient navigation in the account
What was done:
Creating an editorial and content plan
Agency created modern visuals in a unified style using photos from provided archives and stock photos, as well as designs in line with the corporate identity; covers for highlights in a unified style with the grid
Agency developed the list of necessary highlights and filled them with content (still in process)