Social Media Campaign
Objectives:
- Create photo and video content for account
- To increase engagement and current audience loyalty in Instagram
- To brand and hotel awareness
- To increase the number of Instagram followers
- To create a convenient navigation in the account
What was done:
- Creating an editorial and content plan
- Agency created modern visuals in a unified style using photos from provided archives and stock photos, as well as designs in line with the corporate identity; covers for highlights in a unified style with the grid
- Agency developed the list of necessary highlights and filled them with content (still in process)
Results:
- +23% interactions with stories
- +31% interactions with reels
- +13% increase in followers