Cases

Visit Sharjah

Visit Sharjah campaign

Objectives:

  • To increase the Awareness of Sharjah Tourism offerings and increase the traffic and audience of Sharjah Social Media Channels (namely Russian- speaking channel of Sharjah Tourism in Telegram)
  • Target audience - Kazakhstan
What was done:

  • Agency created media for mobile platform with gamification element
  • Agency created landing page and adapted it for mobile phones
  • Agency set up a Brandlift to optimize the advertising campaign
  • Agency launched a target by socio-demographic characteristics and users interests
Results:

  • Impressions 923k (107% from the KPI)
  • Clicks 19k
  • CTR 2,06%
  • Reach 306k users
  • +17% subscribers to Telegram channel
2024-04-17 14:00