Visit Sharjah campaign
Objectives:
- To increase the Awareness of Sharjah Tourism offerings and increase the traffic and audience of Sharjah Social Media Channels (namely Russian- speaking channel of Sharjah Tourism in Telegram)
- Target audience - Kazakhstan
What was done:
- Agency created media for mobile platform with gamification element
- Agency created landing page and adapted it for mobile phones
- Agency set up a Brandlift to optimize the advertising campaign
- Agency launched a target by socio-demographic characteristics and users interests
Results:
- Impressions 923k (107% from the KPI)
- Clicks 19k
- CTR 2,06%
- Reach 306k users
- +17% subscribers to Telegram channel