Objectives: • Drive traffic to webinars • Distribute guides via Direct • Scale Reels reach and performance — all under one ecosystem, through multiple tailored funnels
What we delivered: •Developed a cross-channel marketing strategy •Launched static creatives for acquisition •Produced and amplified Reels for deeper engagement •Integrated chatbots for automated guide delivery •Continuously A/B tested messaging and creative formats
Results: •+3% above target for video views •+34% above target for new subscribers •+53% above target for guide downloads (leads) •Cost per subscriber dropped by 3.5×
•18% less budget spent than planned — with better-than-expected results
A strong strategic foundation and constant testing helped us outperform every KPI — with fewer resources.