Objectives:
• Drive traffic to webinars
• Distribute guides via Direct
• Scale Reels reach and performance — all under one ecosystem, through multiple tailored funnels
What we delivered:
•Developed a cross-channel marketing strategy
•Launched static creatives for acquisition
•Produced and amplified Reels for deeper engagement
•Integrated chatbots for automated guide delivery
•Continuously A/B tested messaging and creative formats
Results:
•+3% above target for video views
•+34% above target for new subscribers
•+53% above target for guide downloads (leads)
•Cost per subscriber dropped by 3.5×
•18% less budget spent than planned — with better-than-expected results
A strong strategic foundation and constant testing helped us outperform every KPI — with fewer resources.
• Drive traffic to webinars
• Distribute guides via Direct
• Scale Reels reach and performance — all under one ecosystem, through multiple tailored funnels
What we delivered:
•Developed a cross-channel marketing strategy
•Launched static creatives for acquisition
•Produced and amplified Reels for deeper engagement
•Integrated chatbots for automated guide delivery
•Continuously A/B tested messaging and creative formats
Results:
•+3% above target for video views
•+34% above target for new subscribers
•+53% above target for guide downloads (leads)
•Cost per subscriber dropped by 3.5×
•18% less budget spent than planned — with better-than-expected results
A strong strategic foundation and constant testing helped us outperform every KPI — with fewer resources.
