In December, Roxy Cinemas City Walk became a cultural bridge between countries as ROSKINO, with the support of the Russian Ministry of Culture, hosted the Russian Film Festival in Dubai.
Over the course of three days, guests watched five contemporary Russian films — all in Russian with English subtitles: Chebi: My Fluffy Friend, The Challenge, Triumph, The Bremen Musicians, and Guest from the Future.
Over the course of three days, guests watched five contemporary Russian films — all in Russian with English subtitles: Chebi: My Fluffy Friend, The Challenge, Triumph, The Bremen Musicians, and Guest from the Future.
7M Agency was fully responsible for organizing the event end-to-end:
from securing the venue and building the ticketing website;
to developing the communication strategy and running a large-scale promo campaign.
Our scope also included:
• Creative and production of promotional materials
• PR and media outreach
• On-site branding
• Staff management and technical production
• Coordination of the official Russian delegation in Dubai
from securing the venue and building the ticketing website;
to developing the communication strategy and running a large-scale promo campaign.
Our scope also included:
• Creative and production of promotional materials
• PR and media outreach
• On-site branding
• Staff management and technical production
• Coordination of the official Russian delegation in Dubai
The festival attracted a high-profile audience: government officials, business leaders, cultural figures, and media representatives.
Among the honored guests were members of the Dubai royal family, senior executives from Dubai Culture and SRTI, and the Consul General of Russia.
We handled formal invitations, press releases, and media coordination — securing all necessary permits from Dubai's Department of Economy and Tourism, as well as film screening approvals from the Dubai Media Council.
Among the honored guests were members of the Dubai royal family, senior executives from Dubai Culture and SRTI, and the Consul General of Russia.
We handled formal invitations, press releases, and media coordination — securing all necessary permits from Dubai's Department of Economy and Tourism, as well as film screening approvals from the Dubai Media Council.
Results:
• Media reach: 2.4 million across Google, YouTube, TikTok & Facebook
• 30 local journalists attended the festival
• 7 press publications + 9 features in UAE Telegram channels
• 20 local influencers at the opening night
• 11 VIP guests, including a royal family representative
• 3 days, 5 films, 900 in-person attendees
Following strong interest from the UAE public and authorities, three new regional locations have been confirmed for upcoming editions of the festival.
• Media reach: 2.4 million across Google, YouTube, TikTok & Facebook
• 30 local journalists attended the festival
• 7 press publications + 9 features in UAE Telegram channels
• 20 local influencers at the opening night
• 11 VIP guests, including a royal family representative
• 3 days, 5 films, 900 in-person attendees
Following strong interest from the UAE public and authorities, three new regional locations have been confirmed for upcoming editions of the festival.
